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How to Leverage LinkedIn for Personal Branding

There are tremendous opportunities on LinkedIn, especially if you know how to build your personal brand and leverage it.

Today, the concept of branding can be applied at an individual and personal level. You can shape your image to stand out online and build an audience. 

There are several ways that building a personal brand online can help you: 

  • If you’re a job seeker, you’ll stand out and improve your chances of getting found and hired.
  • Leaders can create a strong personal brand to attract partners and clients, and boost their followership.
  • Your activities on social media can impact your website SEO. Building your personal brand via social media will direct traffic to your site.
  • Personal branding can also create lead generation opportunities. Read more via

Pemo Theodore

Pemo Theodore is a Media Publisher and a great people connector. She was Founder Silicon Valley TV which has served the San Francisco Bay Area for 10 years! She has produced Silicon Valley Events for Investors & Startups for 10 years. Pemo loves to video interview venture capitalists & founders to engage the human behind the success stories.. She has been Executive Producer of FinTech Silicon Valley for 6 years, organizing twice monthly FinTech talks & panels in San Francisco & Palo Alto and audio podcasts. She believes in learning through a great discussion with experts in the domains. Pemo has a talent to bring the right people together and is an incredible networker. Pemo's events have been seen as supporting Venture Capitalists & Angels in sourcing great deal flow from startups who attend her events. Many founders have received funding through meeting investors at her events. Her favored medium is audio & visual media and she has built up a great body of work of videos of panels & interviews and podcasts in Silicon Valley startup ecosystem. She has lived & worked in Canada, Australia, New Zealand, Ireland, London, Northern Ireland & Silicon Valley. Bio

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