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Las Vegas looks to attract Bay Area tech workers with lack of state income tax, more affordable housing

The city’s campaign points to 300+ sunny days in Sin City, a lack of state income tax, affordable housing and more

Ryan Smith, the Business Development Manager for the city’s Department of Economic and Urban Development detailed the strategy.

“When we’re trying to attract different, new types of companies, they look at ‘what’s your workforce like,’ and getting these people to Vegas is extremely important for us,” Smith shared.

He said the City of Las Vegas has launched digital marketing ads to the Bay Area and Seattle. They’re also implementing a strategic LinkedIn outreach campaign to tech workers at specific companies.

“We’re trying to take advantage of the opportunity for remote workers to work anywhere,” Smith told ABC7 News. “We’re really targeting technology. Las Vegas lags the United States in the number of technology workers in the city. So, we’re trying to bridge that gap and get those people to move to Las Vegas.”

“If we’re able to get technology workers, Las Vegas will have a better chance at landing some of the bigger or different technology companies as well,” he added.

Smith said pre-pandemic, Las Vegas was already seeing a wave of new residents from the Golden State. He believes the pandemic has accelerated the appetite to move.

“The homes that you can get in Las Vegas and other markets, compared to what you can get in California is astronomically different,” he said. “So from a quality of life perspective, I think Vegas has a competitive advantage.”

Smith also pointed to accessibility. He explained, a 50-minute flight separates Las Vegas from San Francisco.

“I think a lot of the tech companies have said working post-pandemic is going to be different,” he shared. “Maybe it’s not completely remote work. Some companies haven’t announced permanent remote work, but I think that being able to fly back to San Fran or Silicon Valley, or Seattle easily from Vegas is also compelling.” Read more via abc7news

Pemo Theodore

Pemo Theodore is a Media Publisher and a great people connector. She was Founder Silicon Valley TV which has served the San Francisco Bay Area for 10 years! She has produced Silicon Valley Events for Investors & Startups for 10 years. Pemo loves to video interview venture capitalists & founders to engage the human behind the success stories.. She has been Executive Producer of FinTech Silicon Valley for 6 years, organizing twice monthly FinTech talks & panels in San Francisco & Palo Alto and audio podcasts. She believes in learning through a great discussion with experts in the domains. Pemo has a talent to bring the right people together and is an incredible networker. Pemo's events have been seen as supporting Venture Capitalists & Angels in sourcing great deal flow from startups who attend her events. Many founders have received funding through meeting investors at her events. Her favored medium is audio & visual media and she has built up a great body of work of videos of panels & interviews and podcasts in Silicon Valley startup ecosystem. She has lived & worked in Canada, Australia, New Zealand, Ireland, London, Northern Ireland & Silicon Valley. Bio

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