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Optimising your LinkedIn profile

Here are some ways to make sure your LinkedIn profile is doing the hard work for you.

Include a photo
Whilst you would not include a photo in a CV, with LinkedIn it is important to include one as it increases engagement. No one wants to connect with an impersonal grey box.

Include a background image
LinkedIn, like all websites or apps, is a visual experience. Including a background image gives your profile originality. You can choose something abstract or related to your role. Ideally, colours that contrast with one another work well.

Write in the first person
CVs should be written in third person, however, with LinkedIn it is better to write in first person. You are striking up a conversation with the reader – so you need to address them directly as if face-to-face. Write in short paragraphs rather than bullet points.

Optimise the headline and summary
As a job seeker, you want your profile to appear when recruiters search profiles for relevant key skills. Including skills related to your area of expertise is vital. This is particularly so in the headline and summary as these sections are weighted more heavily by the algorithms used by LinkedIn.

Make yourself visible
There are various options within the ‘settings and privacy’ section to make your profile more or less visible. The more visible your profile, the more opportunities you create for people to connect.

Ask for recommendations
Recommendations always look good in your profile. These act as endorsements and can be powerful statements in people’s own words. You can request recommendations from your connections.

Search for jobs
In the search field at the top you should select the ‘jobs’ option and then use job titles that are most commonly used for the type of role you are looking for. You can also connect with employment groups and employers that you would like to work for. Read more via OptometryToday

Pemo Theodore

Pemo is a Media Publisher & Event Producer. She is CoFounder/CEO Silicon Valley TV She is the Executive Producer of FinTech Silicon Valley & organizes Bay Area FinTech meetup: Silicon Valley FinTech meetup & Blockchain Music meetup with almost 3k members. She has produced Silicon Valley Events for Investors & Startups 7 years. She video interviews venture capitalists & angel investors & FinTech experts. She partners with videographers to cover San Francisco Bay area startup conferences & meetups with livestreaming, video & foto packages Silicon Valley TV She is based in Silicon Valley & has been involved in online business for 14 years. She has been in small business for 46 years in Ireland, London, Canada & Australia. She also published a free ebook (the findings of 1 year research from VCs, angels & women founders) “Why are Women Funded Less than Men? a crowdsourced conversation” She was TheNextWomen‘s most prolific contributor of 2011. Silicon Valley TV has been noted as a platform for supporting high growth women led companies in Huffington Post

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