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Optimising your LinkedIn profile

Here are some ways to make sure your LinkedIn profile is doing the hard work for you.

Include a photo
Whilst you would not include a photo in a CV, with LinkedIn it is important to include one as it increases engagement. No one wants to connect with an impersonal grey box.

Include a background image
LinkedIn, like all websites or apps, is a visual experience. Including a background image gives your profile originality. You can choose something abstract or related to your role. Ideally, colours that contrast with one another work well.

Write in the first person
CVs should be written in third person, however, with LinkedIn it is better to write in first person. You are striking up a conversation with the reader – so you need to address them directly as if face-to-face. Write in short paragraphs rather than bullet points.

Optimise the headline and summary
As a job seeker, you want your profile to appear when recruiters search profiles for relevant key skills. Including skills related to your area of expertise is vital. This is particularly so in the headline and summary as these sections are weighted more heavily by the algorithms used by LinkedIn.

Make yourself visible
There are various options within the ‘settings and privacy’ section to make your profile more or less visible. The more visible your profile, the more opportunities you create for people to connect.

Ask for recommendations
Recommendations always look good in your profile. These act as endorsements and can be powerful statements in people’s own words. You can request recommendations from your connections.

Search for jobs
In the search field at the top you should select the ‘jobs’ option and then use job titles that are most commonly used for the type of role you are looking for. You can also connect with employment groups and employers that you would like to work for. Read more via OptometryToday

Pemo Theodore

Pemo Theodore is a Media Publisher and a great people connector. She was Founder Silicon Valley TV which has served the San Francisco Bay Area for 10 years! She has produced Silicon Valley Events for Investors & Startups for 10 years. Pemo loves to video interview venture capitalists & founders to engage the human behind the success stories.. She has been Executive Producer of FinTech Silicon Valley for 6 years, organizing twice monthly FinTech talks & panels in San Francisco & Palo Alto and audio podcasts. She believes in learning through a great discussion with experts in the domains. Pemo has a talent to bring the right people together and is an incredible networker. Pemo's events have been seen as supporting Venture Capitalists & Angels in sourcing great deal flow from startups who attend her events. Many founders have received funding through meeting investors at her events. Her favored medium is audio & visual media and she has built up a great body of work of videos of panels & interviews and podcasts in Silicon Valley startup ecosystem. She has lived & worked in Canada, Australia, New Zealand, Ireland, London, Northern Ireland & Silicon Valley. Bio

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