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What Apple CEO Tim Cook has to say about working from home in time of Covid-19

First, even though Apple like every other big tech company has been mandating a work-from-home policy for the vast majority of its workers, Cook said between 10% and 15% of its workforce are working at the office. Making the comments Monday during an interview with The Atlantic Festival, Cook did not specify which offices the employees were going into. He was speaking via a video link from Apple Park.

Second, Cook said he had been “incredibly impressed” with Apple’s “teams and their resiliency” during the pandemic. But he said something is missing from being in the office. He described that as “creative and the serendipity … on people kind of running into each other over the course of a day.”

And third, Cook said he expects a long-term change in how people work at the company. The Apple veteran, who replaced the late Steve Jobs as CEO nine years ago, said he doesn’t believe Apple will “return to the way we were because we’ve found that there are some things that actually work really well virtually.” Read more via Biz Journals

Pemo Theodore

Pemo is a Media Publisher & Event Producer. She is CoFounder/CEO Silicon Valley TV She is the Executive Producer of FinTech Silicon Valley & organizes Bay Area FinTech meetup: Silicon Valley FinTech meetup & Blockchain Music meetup with almost 3k members. She has produced Silicon Valley Events for Investors & Startups 7 years. She video interviews venture capitalists & angel investors & FinTech experts. She partners with videographers to cover San Francisco Bay area startup conferences & meetups with livestreaming, video & foto packages Silicon Valley TV She is based in Silicon Valley & has been involved in online business for 14 years. She has been in small business for 46 years in Ireland, London, Canada & Australia. She also published a free ebook (the findings of 1 year research from VCs, angels & women founders) “Why are Women Funded Less than Men? a crowdsourced conversation” She was TheNextWomen‘s most prolific contributor of 2011. Silicon Valley TV has been noted as a platform for supporting high growth women led companies in Huffington Post

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