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What Apple CEO Tim Cook has to say about working from home in time of Covid-19

First, even though Apple like every other big tech company has been mandating a work-from-home policy for the vast majority of its workers, Cook said between 10% and 15% of its workforce are working at the office. Making the comments Monday during an interview with The Atlantic Festival, Cook did not specify which offices the employees were going into. He was speaking via a video link from Apple Park.

Second, Cook said he had been “incredibly impressed” with Apple’s “teams and their resiliency” during the pandemic. But he said something is missing from being in the office. He described that as “creative and the serendipity … on people kind of running into each other over the course of a day.”

And third, Cook said he expects a long-term change in how people work at the company. The Apple veteran, who replaced the late Steve Jobs as CEO nine years ago, said he doesn’t believe Apple will “return to the way we were because we’ve found that there are some things that actually work really well virtually.” Read more via Biz Journals

Pemo Theodore

Pemo Theodore is a Media Publisher & Event Producer and a great people connector.. She is Founder/CEO Silicon Valley TV which has served the San Francisco Bay Area for 11 years! She has produced Silicon Valley Events for Investors & Startups for 9 years. Pemo loves to video interview venture capitalists & founders to engage the human behind the success stories.. She has been Executive Producer of FinTech Silicon Valley for 5 years, organizing twice monthly FinTech talks & panels in San Francisco & Palo Alto. She believes in learning through a great discussion with experts in the domains. Pemo has a talent to bring the right people together and is an incredible networker. Pemo's events have been seen as supporting Venture Capitalists & Angels in sourcing great deal flow from startups who attend her events. Many founders have received funding through meeting investors at her events. Her favored medium is visual media and she has built up a great body of work of videos of panels & interviews in Silicon Valley.startup ecosystem.

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