How to Leverage LinkedIn for Personal Branding

Today, the concept of branding can be applied at an individual and personal level. You can shape your image to stand out online and build an audience. 

There are several ways that building a personal brand online can help you: 

  • If you’re a job seeker, you’ll stand out and improve your chances of getting found and hired.
  • Leaders can create a strong personal brand to attract partners and clients, and boost their followership.
  • Your activities on social media can impact your website SEO. Building your personal brand via social media will direct traffic to your site.
  • Personal branding can also create lead generation opportunities. Read more via